ASCOTT Malaysia has marked a new milestone with the unveiling of Citadines Connect Cecil Georgetown, its 27th operating property in Malaysia and the 13th in Penang.
The opening of Citadines Connect Cecil Georgetown is seen as both an economic boost and a step forward in enhancing Penang’s appeal to international and domestic visitors.
Ascott’s country general manager for Malaysia Mondi Mecja said the new property underscores Ascott’s commitment to providing flexible, modern accommodations tailored to today’s travellers.
“The Citadines Connect Cecil Georgetown stands as a testament to Ascott’s partnership with Penang’s leadership in elevating the state’s tourism landscape.
“Designed to meet the growing demand for modern, flexible accommodations, the property aligns with state initiatives to establish Penang as a top-tier travel destination.
“The development highlights the synergy between Ascott’s strategic vision and Penang’s tourism goals,” he said.
It is learnt that four additional properties are scheduled to open in Penang next year – Harris Sunshine Penang in Ayer Itam, Citadines Tanjong Tokong, Oakwood Batu Maung, and Citadines Connect Bertam Georgetown in Lebuh Bertam.
Citadines Connect Cecil Georgetown general manager Lee Boon Kae said the hotel symbolises Ascott’s ongoing commitment to Penang’s development.
“Guided by its ‘For the love of cities’ philosophy, Citadines Connect Cecil Georgetown embodies a blend of Penang’s rich heritage and modern comforts.
“Housed in a meticulously preserved pre-war building, the property delivers thoughtfully curated experiences that immerse guests in Penang’s dynamic heritage, diverse flavours, and storied past,” he said.
Pengkalan Kota assemblyman Wong Yuee Harng said the hotel is set to become a hub for both locals and visitors seeking to explore the city’s vibrant culture and rich history.
He expressed pride in the strategic positioning of Citadines Connect Cecil Georgetown within his constituency.
“By fostering connections and interactions, the property aims to contribute to the economic and social vitality of Pengkalan Kota, benefitting local businesses and the broader community,” Yuee Harng said.
Penang Social Development, Welfare and Non-Islamic Religious Affairs Committee chairman Lim Siew Khim said the opening of Citadines Connect Cecil Georgetown Penang marks a significant milestone in Penang’s continuous growth and development.
She commended the new hotel for its commitment to providing modern and comfortable accommodations.
“With its blend of connectivity, contemporary amenities, and strategic location, Citadines Connect Cecil Georgetown is poised to elevate Penang’s hospitality landscape while reinforcing the city’s appeal to local and international visitors alike,” Lim said in her speech today.
State Tourism and Creative Economy Committee chairman Wong Hon Wai described the hotel as a ‘jewel’ that enhances George Town’s appeal for business and leisure travellers.
He also highlighted Penang’s ongoing efforts to boost tourism with a series of year-end events, including the Penang International Dragon Boat Regatta (Nov 23 and 24), the Penang Bridge International Marathon (Dec 15), and the Penang Chingay Parade (Dec 21 and 28).
These events, he said, draw international visitors, generate economic benefits, and showcase Penang’s cultural heritage.
“These activities not only attract travellers but also uplift the entire tourism ecosystem, from hotels to local businesses,” Hon Wai noted.
Hon Wai underscored the state’s efforts to enhance international air connectivity, with Penang now hosting 33 direct international flight routes, soon expanding to 35.
He also emphasised Penang’s global recognition as a food destination, supported by the state’s collaboration with the Michelin Guide.
“Penang secured an impressive 69 spots in Malaysia’s Michelin Guide 2025, further cementing its status as a premier culinary destination.
“Out of the 143 establishments featured in the guide, nearly half are located in Penang, showcasing the state’s rich and diverse food culture,” he added.
Also present were Air Itam assemblyman Joseph Ng, Penang Island City Council councillor Benji Ang, Penang Global Tourism chief executive officer Ooi Chok Yan, Malaysian Association of Hotels (MAH) Penang chairman Datuk Tony Goh, and David Yip, the representative of the building owners.
Story by Christopher Tan
Pix by Law Suun Ting