BY day, 38-year-old Tony Chew Chong Jian runs a successful home security business, ensuring families sleep soundly at night.
But when the weekend rolls around, he steps into a colourful new role as Jim Jim De Clown, a balloon artist known for his charming chibicoro creations.
Married with a five-year-old daughter, Chew has mastered the art of balancing two very different worlds.
“When I put on the costume, I become Jim Jim – it is a character that lets me bring joy to children and adults alike,” he shared with Buletin Mutiara recently.
Thanks to the timing of most events on weekends, Chew has seamlessly woven his passion for balloon artistry into his life, proving that even a busy entrepreneur can find time for whimsy and fun.
Whether he is securing homes or crafting intricate balloon designs, one thing remains constant: his dedication to making people feel safe and happy.
Chew first started learning how to make chibicoro balloons about nine years ago, after being taught by a friend’s brother.
Unlike traditional balloon art, which often features elongated or abstract forms, chibicoro balloons are small, round, and adorable, making them particularly unique.
“I find them to be more special and valuable for my customers,” he says, noting that the charming, rounded style of the balloons sets them apart and adds a personal touch to every creation.
For Chew, it is not just about twisting balloons – it is about creating moments of joy, especially for children.
“I love seeing others happy. There is something about making a child smile that makes it all worth it,” Chew says, his face lighting up as he talks about his passion.
Over the years, he has created over 200 different balloon designs, constantly staying up to date with the latest trends.
Although he has created beloved Sanrio characters in the past, Chew now incorporates trending designs like Labubu into his repertoire, ensuring his creations remain fresh and appealing to his audience.
Chew feels immense pride and joy when people appreciate his creations.
“It is rewarding to see someone take home your design, knowing that it will bring them happiness,” he says.
Although being a clown comes with its own set of challenges – particularly the stigma associated with the role – Chew embraces his alter ego with pride.
“Not many people want to be a clown due to the image, but I don’t mind. It is all about spreading happiness, and that’s what matters most,” he said.
Story by Christopher Tan
Pix by Siew Chia En, Christopher Tan and courtesy of M Summit Group