THE Penang government is committed to ensuring the state remains not only an attractive destination for traditional investments but also a thriving hub for diverse industries, fostering long-term economic vitality.
Chief Minister Chow Kon Yeow said the hosting of the 45th International Advertising Association World Congress (IAAWC) 2024 in Penang is a strategic move propelling Penang onto the global stage.
“Since its establishment in 1938, the IAA World Congress has graced iconic cities worldwide such as New York, London, Paris, Tokyo, Sydney, Beijing, Dubai, and Moscow.
“Now, with its presence in Penang, we celebrate a significant milestone, solidifying our global standing.
“The international congress is a prime opportunity to showcase Penang’s investment potential, attract diverse investments, and contribute significantly to the economic vibrancy of the region.
“By bringing together professionals across various industries, the IAA World Congress in Penang is poised to unlock new investment opportunities and foster robust economic growth for our state,” Chow said in his speech before opening the 45th IAAWC 2024 at Setia SPICE Convention Centre today.
Chow also spoke about the state’s strategic approach which aimed at creating a resilient and dynamic economic landscape, promoting innovation, job creation, and sustainable development, in line with the Penang2030 vision.
The three-day conference, until March 8, marks the event’s debut in Southeast Asia. IAAWC 2024 is jointly co-hosted by IAA Malaysia, Penang Tourism and Creative Economy (Petace) and the Penang Convention and Exhibition Bureau (PCEB).
Anticipating participation from over 1,200 delegates hailing from more than 30 countries and featuring insights from over 70 speakers, the world congress promises a diverse and enriching global gathering.
IAA Malaysia president and IAAWC 2024 chairman Prof John Doody Chacko said the selection of Malaysia to host the IAAWC 2024 is a momentous occasion for the entire Southeast Asia region.
“This is the first in Southeast Asia. Penang is on the map.
“Malaysia, with its cultural diversity and status as a creative technology hub, and the government’s commitment to sustainability, aligns seamlessly with the congress’s objective, which is the ‘Brand: Re-Code Better World, Better Life’.
“As I consistently emphasise, the pursuit of profit should harmonise with benefitting both the planet and humanity. It is essential for businesses to establish a symbiotic relationship between success and social good.
“Fundamentally, this congress revolves around sustainability, creative technology, and inclusivity, aligning with the belief that business prosperity can coexist with positive contributions to society and the environment.
“The three-day congress promises discussions, crucial for building brand and business value relationships and sustainable growth,” John said.
IAA Global president Sasan Saeidi thanked Penang for hosting the IAAWC 2024.
“Penang has dedicated substantial efforts to foster sustainability, and we find this commitment both meaningful and authentic.
“It is rare to encounter destinations worldwide where a sustainability mindset is ingrained in the system and culture of a state. That is already happening here, in Penang.
“The timing of the congress aligns perfectly with the ongoing initiatives, creating a seamless blend of purpose and action.
“This congress feels right at home in Penang. I extend sincere congratulations to the Penang government for its commendable efforts, and I am confident that there are many more impactful initiatives to come,” he added.
Among those who attended the congress were Penang Tourism and Creative Economy Committee chairman Wong Hon Wai, state Social Development, Welfare and Non-Islamic Religious Affairs Committee chairman Lim Siew Khim, Penang Housing and Environment Committee chairman Datuk Seri Sundarajoo Somu, and state Youth, Sports and Health Committee chairman Daniel Gooi Zi Sen.
Also present were Pengkalan Kota assemblyman Wong Yuee Harng, Bagan Jermal assemblyman Chee Yeeh Keen, Ghana’s Works and Housing Minister Kojo Oppong Nkrumah, PCEB chief executive officer Ashwin Gunasekeran, and Penang Chief Minister Incorporated general manager Datin Bharathi Suppiah.
Story by Christopher Tan
Pix by Law Suun Ting