PARIS Baguette, the globally celebrated bakery café renowned for its exquisite French-Korean-inspired delicacies, has officially made its debut in Penang.
The first store in the northern region of Malaysia opened its doors at Gurney Plaza Mall, marking an exciting new chapter for food enthusiasts in the vibrant Penang community.
This expansion, spearheaded by Berjaya Food Bhd in partnership with Paris Baguette, introduces Penangites to a world of premium baked goods and a refined café experience, cementing the brand’s presence in Malaysia.
With this launch, Paris Baguette now proudly boasts 13 outlets nationwide and over 4,000 globally.
Chief Minister Chow Kon Yeow officiated the grand opening, expressing his admiration for Paris Baguette’s commitment to quality and craftsmanship.
“As a fan of freshly baked pastries, I am thrilled to welcome Paris Baguette to our ever-evolving culinary scene.
“This addition is not just a testament to Penang’s vibrant food culture but also an exciting opportunity for Penangites and visitors to savour the brand’s globally renowned offerings,” he said.
Chow also highlighted Penang’s appeal to Korean travellers, citing the state’s rich culture, heritage, and diverse cuisine as key attractions.
“Between January and October this year, Penang welcomed nearly 10,000 Korean visitors via the Penang International Airport and the Swettenham Pier Cruise Terminal, underscoring the state’s growing international allure,” he added.
Chow also praised Berjaya Food Bhd for playing a pivotal role in bringing this brand to Penang, citing it will help boost the state’s economy while fostering deeper connections with South Korea.
Their shared vision of bringing world-class pastries and desserts to Penang is a step towards establishing the state as a regional culinary hub.
“With its hallmark dedication to excellence, Paris Baguette is poised to become more than just a bakery – it’s set to become a beloved destination for indulgence in Penang.
“This version incorporates a more dynamic tone, additional structure, and engaging language to captivate readers while preserving all the key details from the original article,” Chow said.
The ceremony was attended by notable personalities, including Berjaya Food Bhd group chief executive officer Datuk Sydney Quays, Paris Baguette Southeast Asia chief executive officer Hana Lee, and Berjaya Paris Baguette general manager Suanne Chuah.
Story by Kevin Vimal
Pix by Noor Siti Nabilah Noorazis
Video by Darwina Mohd Daud