As Valentine’s Day approaches, demand for red roses is expected to soar, driving up prices as florists prepare for the annual celebration.
Many florists anticipate a surge in orders, particularly in the days leading up to Feb 14.
Speaking to Buletin Mutiara recently, Angelina Chang, owner of Florist In the City at Gurney Walk, highlighted that red roses have long become synonymous with Valentine’s Day.
“Our red roses primarily come from China, as local production from Cameron Highlands cannot meet the seasonal demand,” Chang explained.
“The climate in China, with its wet weather and cool temperatures, is ideal for growing roses. Additionally, our suppliers can deliver shipments in just three days, making it a convenient choice for us.”
Despite rising costs, she remains committed to sourcing high-quality flowers for her customers.
“Even though transportation costs have increased, we choose to import from China to ensure the best quality for our customers,” she said.
The price of red roses has surged due to strong demand and increasing logistics costs.
“A single stalk of roses used to cost RM9, but now it’s RM12,” Chang noted. “Cappuccino roses, a premium variety, are now priced between RM180 and RM190 per bundle.”
Other flowers have also seen price hikes. Hydrangeas are now RM50 per stalk, while tulips cost RM18 each. A bouquet of 10 tulips is currently priced between RM280 and RM300.
“Tulips are usually preferred by customers willing to splurge on their loved ones,” Chang added.
Chang shared that her shop has already received a high volume of orders, with her staff prepared to work tirelessly to meet demand.
“For florists, time is money, and we need to work efficiently.
“I encourage customers to place their orders early to avoid last-minute rushes, though we will still accommodate walk-ins if possible,” she said.
When asked if women also purchase bouquets for men, Chang confirmed that it is becoming more common.
“Men generally prefer colours like blue or warm shades,” she noted.
For those looking to make a grand gesture, the 99-rose bouquet, one of the most sought-after Valentine’s gifts, now costs RM1,000, due to the meticulous effort involved in crafting it.
Chang encourages customers to opt for real flowers instead of bouquets made from banknotes, as the latter is highly labour-intensive and time-consuming.
Customers interested in placing an order can visit Florist In the City’s Facebook page, Instagram, or Xiaohongshu.
Story by Edmund Lee
Pix by Darwina Mohd Daud