KUIH BAULU, a beloved traditional snack in Malaysia, continues to be a favourite among people of all ages.
Whether enjoyed during festive seasons like Hari Raya or as a delightful morning or evening treat, this simple delicacy, made with just three ingredients—eggs, sugar, and flour—has remained popular for generations.
One of the successful entrepreneurs keeping this tradition alive is 29-year-old Muhamad Amin Mohd Bukhari.
He has been running his family’s kuih baulu business, Baulu Bumbung Lima in Kepala Batas, after inheriting it from his mother in 2020.
Muhamad Amin’s journey in the kuih baulu business began as part of his family’s long-standing tradition.
“My grandfather started this business 20 years ago, and my mother took over from him before I assumed responsibility due to her health issues,” he shared with Buletin Mutiara during an interview at his shop recently.
Originally, Baulu Bumbung Lima operated as a wholesale business, supplying kuih baulu to various retailers.
However, Muhamad Amin has since expanded its operations to include direct retail sales, allowing customers to walk in and purchase freshly made kuih baulu at any time.
The shop’s main product is its traditional kuih baulu, made using the same original recipe passed down for two decades.
“We have always maintained the same recipe to ensure our kuih baulu retains its authentic taste. Each container, containing 33 pieces, is sold at an affordable price of RM9.50.
“Due to overwhelming demand, the business now produces up to 16,500 pieces of kuih baulu per day, with all of them selling out daily,” he explained.
In addition to the classic version, Muhamad Amin said Baulu Bumbung Lima also offers pandan and red velvet flavored kuih baulu, which are primarily marketed in Kuala Lumpur and Selangor.
Beyond kuih baulu, Muhamad Amin has diversified his offerings to include other traditional snacks such as kuih putu kacang, dodol, kuih loyang, and peniaram.
His business also supports local entrepreneurs by selling up to 200 types of kerepek (crackers) produced by them.
Currently, Baulu Bumbung Lima supplies its kuih baulu to markets in Penang, Selangor, and Kuala Lumpur.
Looking ahead, Muhamad Amin is eager to further expand his business by leveraging online platforms to reach a wider customer base.
He also expressed gratitude to several institutions for their support in helping him grow his business.
Organisations such as the National Entrepreneur Group Economic Fund (Tekun Nasional), Bank Pertanian Malaysia Berhad (Agrobank), and the Penang Regional Development Authority (Perda) have provided essential business loans and equipment, enabling him to sustain and expand his operations.
Story by Riadz Akmal
Pix by Ahmad Adil Muhamad